Having a quality Facebook page (www.siczine.com) for your business is as essential as any other marketing tool that you could use. Sadly, many people don’t understand how to get one up or to make it so that it will have the greatest amount of success in attracting consumers. Here are some things that you should consider if you are looking to build your own Facebook page for your business.
Create Separate Page from Personal Profile – a common mistake that people make is that they create their business page as part of their personal profile. This helps to brand their personal profile but not help their business. Create a professional page separate from you the individual.
Use Good Profile Pictures – make sure that the profile pictures you use are ones that can be easily viewed. Using fuzzy objects, poorly taken pictures or something where you’re simply trying to figure out what it even is surely is not doing your business any good.
Choose a Welcoming Cover Photo – your cover photo becomes basically the brand for your Facebook page, so make sure you choose something that is welcoming and is made with a very high quality image. The better this looks the more engaging your site will be.
Provide Info – one of the biggest mistakes that companies make is not providing a detailed About section. Let consumers know who you are, you were all about, and a little history about you. Be detailed, so that they can get the opportunity to learn about you.
Add to Your Timeline – make sure you include information in your timeline. This should include images and stories, so that consumers and those visiting your Facebook page can have an idea of what’s going on with you. It’s even a good idea to use the Facebook live to add conversations with customers or employees.
See When People Are Viewing Your Page – you can learn when people are coming to your Facebook page. This is good information to know so that you can properly market materials just prior to the time when people are visiting your business page.
Taking a few steps to improve the look and feel of your Facebook page can have a dramatic impact on the success of your business. This is why it makes sense to do a little extra work.