It wouldn’t be too far-fetched to say that marketing is the backbone of a successful business. This is true at least in today’s day and age. We can see this happening in all walks of life. It does not matter what your economic status is, you are bound to come into contact with marketing. Ultimately, it is this aspect that influences a lot of people in their decision making. So, if you want to move ahead, you will have to make use of marketing and all that it entails. But before you can do that, it helps if you know about the different types of advertising that we have today. In the earlier days, the mediums used for advertising were quite limited but that is not the case today. There are so many options at your disposal that it can make you feel a little dizzy. You will be able to negotiate this better once you know about the various types. Here’s a look at some of them.
Print Advertising
This refers to any kind of written advertisement. We can usually find them in newspapers, magazines etc. It is the more traditional method that has been in use for many years now. A major reason why people use them is due to the reach that they have. Millions of people read newspapers and so even if you were targeting a small section, the volume of people you reach will be huge. It can also be extended to pamphlets and brochures that are distributed.
Visual Advertising
When the advertisement is done visually instead of using text, it can be considered to be a visual way of marketing. So, anything that you watch on TV falls under this category. Posters can also be included here as they do represent a product or service visually. Other methods include videos, infographics etc.
Solo Advertising
This would come under the online way of marketing, but it is a little more specific. When you advertise using an email that is sent to a list of people, it would be called as solo advertising. Since you are sending the ad to an individual, they will feel that it is targeted at them. Hence why it is called solo. Though it is a more recent medium of marketing, it has proven to be very effective. Almost every person has an email id and that means that your reach will also be more.