Internet has been a boon to mankind. Due to its vast reach across the globe, internet has given us things that we never imagined we would have. You can now sit at home, comfortably and talk to your friend across the globe. You can book stuff online, and send gifts to your friends and family members in other countries. In the same way, internet shopping or e-commerce to be precise, has emerged in large numbers over the decade. Online sales has been more successful than offline sales. The power of e-commerce is very strong, and every business from large scale to small scare are diving into the e-commerce business. Sites like Shopify has been of great help and assistance for e-commerce. If you want some online marketing and e-commerce tips, you can check out SenseiFunnel.com.
Let us talk about why e-commerce is the new buzz now over a decade.
- Reach– As already discussed, Internet is all about the vast reach across the whole world. One of the biggest reason behind the success of e-commerce is its reach. The online customer reach is far more than offline reach. If you live at location X, then you will get customers from that location and nearby, but if you set up an online store, you will get customers from everywhere.
- One click away- On the internet, customers can do shopping by just one click. There is no destination barrier, you can easily display your product with every details and customers can buy them with just a few clicks at home.
- Increase in electronic devices– The biggest example of this is the increase in mobile phone shopping apps. Every smartphone has the capability to install shopping apps such as Shopify, Amazon and so on. Customers can just sit at home, relaxing and scroll through the products on their phone and buy products or services like groceries, spa therapy, and so on.
- 24/7 availability– Unlike offline stores, online stores are open to the customers 24 hours, every week. Customers can shop anytime they want.
- No extra expense- If you are running an offline store, you have to think of all the other expenses such as electricity, paying the employees, taking care of the store and the list goes on. There is no such expenses if you have an online store. So, e-commerce lets you save some extra bucks too.